Stoodnt
An ed-tech advisory platform for international college admissions from undergraduate till masters.About Stoodnt
Stoodnt works with aspirational individuals to enable them to build and pursue a future of their dreams. With a plethora of services they wholesomely guide students through admission formalities, prepare them for entrance exams such as the SAT and finally, also provide online courses,
The project
Stoodnt was noticing a low conversion rate on what they percieved to be their high converting pages:
- home
- book session
- counselling services
In order to strengthen their website-driven lead generation, I worked with them to reconstruct the pages mentioned above.
Over a period of ~45 days, these are my contributions:
- in-depth market research to guage design and brand communications
- scrapped old design, redesigned the page from scratch with suggestions on flow and visuals
- fixed communications by strenghtening brand communications, ensuring the mission-vision duo was illuminated throughout
Vanshika worked with us at Stoodnt on a short-term project as a Branding & Communication Consultant.
She helped us re-designing our key pages and also contributed to the web content.
Stand-out Metric: Our conversion rate for the counselling session booking went up by ~50% after implementing the new changes.
Vanshika thinks about things that the rest of us would overlook. She helped us in discovering deeper insights and ideas.
I would personally look forward to working with her again in the near future.