A D2C footwear brand

About Solethreads

Solethreads is a D2C footwear brand made in India. They’ve seen trememdous business growth by selling on Amazon and reaching all over India. Solethreads is a quality-first, fashion-second brand that’s bringing the flip flop revolution to India. 

From the snazzy, to the comfortable till the trending styles – Solethreads has it all 


The project

Solethreads wanted to publish A+ content about their best selling flip flops in order to further educate customers on the product benefits.

Since their target market is folks between the age of 20-40, each flip flop had a corresponding vibe attached to it – based on features it presented.


Let's build your brand