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A D2C footwear brand

About Solethreads

Solethreads is a D2C footwear brand made in India. They’ve seen trememdous business growth by selling on Amazon and reaching all over India. Solethreads is a quality-first, fashion-second brand that’s bringing the flip flop revolution to India. 

From the snazzy, to the comfortable till the trending styles – Solethreads has it all 


The project

Solethreads wanted to publish A+ content about their best selling flip flops in order to further educate customers on the product benefits.

Since their target market is folks between the age of 20-40, each flip flop had a corresponding vibe attached to it – based on features it presented.


Vanshika has a great flair in writing and is poised to deliver impeccable content.

She is versatile, a quick thinker and adapts well to changing briefs and deliverables. She makes sure the output is delivered on time and ensures you love it.

She is diligent and works her ass off which makes her an asset to any organisation she works for.

It was super fun and exciting to have her on board and work for our brand. She is always super loaded, so make sure you get her to work for you before somebody else does.

Aprajit Kathuria

Co-Founder & CMO, Solethreads

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