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Jupiter (Millions By Jupiter)

A community that's striving to bring financial wellness to milennials

About Jupiter

Jupiter is the brainchild of Jitendra Gupta, and supported by industry veterans Anupam Bagchi and Salil Datar.

Jupiter, the fintech app is heading towards being a bank of the future – where banking as an industry and emotion is challenged and changed for the better.

This Neo-bank has already raised a total of $26M in funding over 2 rounds. Their latest funding was raised on Apr 8, 2020.

Their community, Millions By Jupiter strives to educate millennials on financial wellness by making it fun, interesting and non-jargon-y


The project

I handled Jupiter’s social media launch strategy in collaboration with Jajabor Brand Consultancy, based out of Gurgaon.

Jajabor commissioned me to create Jupiter’s positioning, social media strategy and communications.

My primary focus was, as per the brief, ‘not sound like any other fintech brand page’. Therefore, the content on the page was tailored to be millennial-lingo friendly, crisp, informative and educational – all with a zesty tinge. Captions were sometimes long, and that was intentional!

We talked about everything from travelling to EMIs to Credit Cards and more!

    Vanshika has been great to work with!

    Her ability of capturing briefs & creating compelling content has been a great boon to my team.

    What sets her apart is the way she is able to put herself in the middle of the reader & the publisher in a great way.

    This enables not just great content but powerful, engaging brand narratives.

    We’ve done some great work together & continue to collaborate

    Upasna Dash

    CEO & Founder, Jajabor Brand Consultancy

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