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HYPD Store

An experiential shopping app for Gen-Z

About HYPD Store

HYPD Store is a content to commerce platform that is all about engaging the consumer through the purchase journey. It’s like Netflix meets Amazon!

Via influencer-created edutainment content, consumers can watch, enjoy and purchase all in one place

With brands such as TEGO, Daily Objects, Bombay Shaving Company and more on their website and app they raised a strategic funding round from ScoopWhoop in February 2021.




The project

HYPD Store wanted to craft a brand narrative for their marketing materials and PR that would explain the essence of the brand in the simplest way possible.

They were in the process of acquiring their first 10K users and would soon be raising funding.

I worked closely with the co-founder, Ashwarya Garg to create the brand narrative that would be used in their messaging far and wide.

The PR release about their funding in February 2021 went out in publications such as:


Economic Times


… and many more!


If you have ever yearned for a consultant that feels like your own hire, you should ping Vanshika!
 Listening well is a powerful means of communication, and Vanshi aces that game! 
Vanshika contributed to marketing communications by writing press releases for targeted media, helping to set up PR calls, and developing the product message and marketing materials to attract customers for Hypd during the initial days. Her work surpassed expectations and when given feedback, she responded with positivity – which made working together a breeze. I will recommend Vanshika for any such work in the future 😇
Ashwarya Garg

Co-founder, HYPD

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