HYPD StoreAn experiential shopping app for Gen-Z
About HYPD Store
HYPD Store is a content to commerce platform that is all about engaging the consumer through the purchase journey. It’s like Netflix meets Amazon!
Via influencer-created edutainment content, consumers can watch, enjoy and purchase all in one place
With brands such as TEGO, Daily Objects, Bombay Shaving Company and more on their website and app they raised a strategic funding round from ScoopWhoop in February 2021.
HYPD Store wanted to craft a brand narrative for their marketing materials and PR that would explain the essence of the brand in the simplest way possible.
They were in the process of acquiring their first 10K users and would soon be raising funding.
I worked closely with the co-founder, Ashwarya Garg to create the brand narrative that would be used in their messaging far and wide.
The PR release about their funding in February 2021 went out in publications such as:
… and many more!