Building copy that converts via chatbot communications for a well-known brand.
Haptik builds virtual assistants for Fortune 500 brands who want to build a connection with their user.
As per Crunchbase, they have reached 100M+ customers and have had 3B+ conversations.
Communications | Communications Strategy
As a conversational writer, I was entrusted with the end-to-end communications of a brand for one particular product line.
The interaction points and flow was mapped out by Haptik, and then with deep empathy, I crafted the appropriate communications.
Keeping customer-centricity in mind and the tone of voice used, each flow was unique in its own way.
Understanding the user-psychology and going one step further than just answering what they asked for.
I had to understand the buyer journey, why they were asking a particular question, and then map it to the brand’s goals.
Well crafted communications that was human-like and flowed as a conversation.
There’s lots to learn about conversational marketing and writing.
I just scraped the surface of it with this project. I should’ve asked more questions!