Binary Numbers
Creating a demand-led and information-heavy website for this upcoming technology company.
Binary Numbers, started in 2017, is a tech and software development agency that has worked on some of the largest clients in the region.
They offer services from ideation to build till DevOps so their clients feel safe before, during and after they launch their products.
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My Role
Brand Storytelling| UX Content
Binary Numbers commissioned me to create a branding strategy for their revamped website.
Looking at the business and industry, I worked with the team to first discover the color scheme, layouts and structure of their website.
Then, I composed the communications to go with it to bring out their USPs and instill confidence in the brand.
The Challenge
The industry is a crowded one. This meant that we really had to dig into what the customer gets when they work with Binary.
It was not the physical product they were getting, it was the confidence. I worked with the team to pick out words we wanted to use specifically on the project.
The Outcome
A revamped website that is gold-standard, and stands shoulder-to-shoulder with the biggest industry players.
Vanshika worked with us on revamping the Binary Numbers website recently. She was a delight to work with, prompt with her work and kept us all going.
The best quality I liked about her was how organized she was through the project even though the timelines got extended. She was diligent in following up and getting work done.
I wish her all the best for her career. I would recommend her for UX writing + design consultancy.