by Vanshika Mehta | Jul 30, 2020 | Blog
The three things a startup should focus on from day one are in order, the product, the people they hire and the brand they intend to build. Alas, branding teams are usually not hired until the startup has reached stability, or some measure of success- and, this is...
by Vanshika Mehta | Jul 1, 2020 | Blog
You’ve probably seen over 1 million articles on just this topic but yet there’s always something that pulls you into it. Call it the catchy title or the fact that it’s ‘yet another version’. Whatever the reason is, you’re here and...
by Vanshika Mehta | Jul 1, 2020 | Blog
I didn’t find a class on storytelling when I was at Northeastern. That’s probably because it isn’t much requested or even for that matter, learned in a formal setting. Storytelling is one such thing that slips under the rugs, lives behind your...