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Startup branding: 5 functional skills you need to look for when hiring a branding specialist

Startup branding: 5 functional skills you need to look for when hiring a branding specialist

by Vanshika Mehta | Jul 30, 2020 | Blog

The three things a startup should focus on from day one are in order, the product, the people they hire and the brand they intend to build. Alas, branding teams are usually not hired until the startup has reached stability, or some measure of success- and, this is...
How to ‘really’ write good copy, version Vanshi.

How to ‘really’ write good copy, version Vanshi.

by Mehta Vanshika | Jul 1, 2020 | Blog

You’ve probably seen over 1 million articles on just this topic but yet there’s always something that pulls you into it. Call it the catchy title or the fact that it’s ‘yet another version’.    Whatever the reason is, you’re here and...
How Storytelling Became a Career Path and Life Choice for me.

How Storytelling Became a Career Path and Life Choice for me.

by Mehta Vanshika | Jul 1, 2020 | Blog

I didn’t find a class on storytelling when I was at Northeastern. That’s probably because it isn’t much requested or even for that matter, learned in a formal setting. Storytelling is one such thing that slips under the rugs, lives behind your...

Recent Posts

  • Startup branding: 5 functional skills you need to look for when hiring a branding specialist

    Startup branding: 5 functional skills you need to look for when hiring a branding specialist

    July 30, 2020
  • How to ‘really’ write good copy, version Vanshi.

    How to ‘really’ write good copy, version Vanshi.

    July 1, 2020

Vanshika is a brand creator, storyteller and communications specialist.

In 2016, she graduated from Northeastern Univeristy in Boston,  and has since then worked in multiple domains within the startup and SMB space. In 2020, she became a solopreneur, creating impact through robust branding and thoughtful communications.

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