Create. Differentiate. Scale.
Millions of brands exist.
What are you doing to build an authentic business? If you’re struggling to answer this, I’m here for you.
I help rising DTC and Tech start entrepreneurs nail their purpose and communication strategy through building long-lasting brand strategies.
PS: I’m also a mentor, advisor and speaker 🙂
Expertise Areas
Pre-revenue or post, I co-create emotionally-charged brands with founders who’ve a vision to change the world.
Strategy & Identity Creation
Brand Strategy
The heart of your business
Insight discovery
Category decoding
Consumer need gap
Purpose
Positioning
Vision
Personality discovery
Verbal identity
Brand architecture
Brand story
Brand naming
Brand Identity
The eyes on your business
Brand Name
Logo
Logo usage
Colours
Typography
Brand guidelines
Stationery design
Marketing materials
Helped 100+ founders discover their Why Me
Everyone can run a business, few can build a memorable, lasting brand. I’m here to help you do the latter.
Different approaches, structures and methods.
Hello there!
I’m Vanshika Mehta, I’m a brand strategist and marcomms consultant by day, and an excessive podcast-listener by night.
My journey into brand strategy wasn’t a straight line, and that’s what makes it so exciting. I’ve learned brand strategy by ‘doing’ more than learning and that’s helped me do better!
I’m excited to get to know you, and work with you on your next exciting project!
Ciao!
Some brands we’ve built
Spoken at
Client Testimonials
Strategy & Identity Creation
Let’s delve into a few of my contemplations.
Brand Storytelling: How to publish your brand’s story in media when you get funded
Startups are a rollercoaster ride — fun, exciting and challenging are just some words we can use to describe the journey every founding team goes through. As a startup grows, the importance and requirement for funding, from the right people, at the right time is omnipresent and required.
5 ways to create a differentiated brand strategy for your D2C brand
As a founder, the story you tell the world is prime. But there has to be substance beneath the story, and that’s when I began thinking of factors that make a brand come to life.
If I was a startup founder, what would I do to truly differentiate my D2C brand, here are some candid thoughts:
A step-by-step guide to building your startup’s brand messaging strategy
A brand message is, therefore ‘how’ you communicate with your audience, not just to sell them, but to make them take an action in favour of your brand — one that might just spark a relationship between both of you.
Consumers of today need to buy into the brand ideologies and messaging before the product or service. We all need something to believe in, right?
Humanizing brands in 2023
A friendly shoe. A laptop that makes you feel like you run the world. Sunglasses that shift your perspective.
None of this existed just over 50 years ago. We existed in a product-run and led economy, one where functional benefits won over everything.
We were being sold to basis what the product did for us. It was transactional and no one cared because at that time — there wasn’t that much competition either. Win-win.